Leveling up: Welcome to Paper Trails Agency
Did you know that we started out in what was little more than ''broom closet'' in a shared warehouse?
The streets are yours
About us
We started wild posting in 2013 and have never stopped
With our roots in wild posting and 10+ years experience in major European cities we know what works for you. And what doesn’t. As a consulting agency we make your campaign succeed in the urban jungle of your choice. Our approach fits our playing field: we love to put people’s minds in motion.
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Campaign portfolio
We brought them to the streets
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Your brand on the streets
Follow the alternative trail. The street is your playing field
Our services
a wide variety
a wide variety
of street advertising
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Digital Guerrilla Marketing
Guerrilla formats but in the digital form have been gaining popularity amongst many brands, LED Trucks, AdWalkers or even AdBikes turn heads...
Guerrilla Marketing: Tactics and Inspiring Examples
Guerrilla marketing is all about creativity, surprising actions, and strategic execution. By thinking beyond traditional channels, brands can leave a lasting impress
Once Again We Arrived At Copenhagen Fashion Week!
During Copenhagen Fashion Week, we supported Pandora, Miild, Almada Label and Ace & Tate with a strategic Wild Posting campaign all across key neighbourhoods.
History of Wild Posting
Putting up posters in unexpected city spots and open walls is one of the earliest forms of guerrilla marketing.
Introducing Lumen Trails!
We’re proud to introduce Lumen Trails, our newest addition to the street marketing family specialising in the most creative Wild Projections.
Exciting News: Paper Trails Berlin is Live!
Last December, we launched Paper Trails Berlin, our dedicated platform for the German-speaking markets—covering Germany, Austria, and Switzerland. Now it’s time to
Nike x Amsterdam
During the Amsterdam Marathon, we brought Nike’s energy to life with bold street art installations along the route.
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