Oatly Barista Campaign

Oatly brought bold energy to the streets of Amsterdam and Stockholm with its latest Wild Posting campaign, once again, in collaboration with Paper Trails. Using eye-catching posters in a range of formats—A1, B1, XL, and XXL—we turned public spaces into colourful showcases for the brand’s witty designs. The campaign’s vibrant aesthetics and creative execution added a fresh look onto the busy streets.